Leading Thai property developer Sansiri has turned to the extraordinarily popular social-networking sites Facebook and Twitter to strengthen its marketing allure.
The company has “jumped on to the bandwagon of social networking” in the hope of increasing its marketing tools and becoming a “virtual friend” to its customers by remaining in touch on the social networks.

Sansiri’s assistant vice president for marketing Samatcha Promsiri said the company believed social networking was a vital marketing tool to maintain a good relationship with its customers and to roll-out its campaigns and promotions in real …

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